Dargaville Motors newly-installed wheel alignment set-up has left them wishing they had pulled the trigger sooner, with the new equipment unlocking a new revenue stream overnight without the need to find any new customers.
Before George Stock Territory Manager Brendon McDonald paid them a visit, the authorised Ford service dealer wasn’t performing wheel alignments. With around 25 vehicles coming through the service department every day, this was a missed opportunity – especially when at least half of those vehicles require an alignment.
Following consultation, the decision was made to install a full-suite of Hunter Engineering equipment, including the flagship Elite wheel alignment machine, capable of capturing alignment measurements in 90 seconds.
Stocks also supplied a TCX57 table-top tyre changer, SmartWeight® Hybrid wheel balancer, as well as a 5000kg Ravaglioli scissor lift.
Almost immediately, Dargaville Motors started performing between six to eight wheel alignments per day. At a price of $99 each, this brings in an additional $600 to $800 of daily revenue without the need to find any extra customers, as they were already booked in for a service.
“Lindsey and Anthony wish they had given me the green light to buy the wheel aligner, balancer, tyre changer and hoist years ago,” says Brendon.
Get in touch with the Stocks team to see how we can make a difference to your automotive and tyre business today.